We watched the documentary “Art & Copy”* last night, and it featured this old (1995) Nike ad, “If You Let Me Play”. They got to it differently than we hope to, but this ad leaves me with the feeling we want Girlworld to bring across.
That chest-heavy, head-spinny mix of possibility and empowerment and urgency and responsibility.
Only this is 30 seconds and we want to sustain it for 90 minutes.
* (I gave “Art & Copy” a super solid four stars and Amy wished Netflix offered half-stars so she could give it three and a half.)